Few things in sales are more frustrating than carving out time, preparing for a call, and then waiting in an empty Zoom room. No-shows aren’t just a waste of time — they can feel like a lack of respect.
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Many companies, in an effort to minimize costs, may be tempted to hire less experienced sales leaders or promote such individuals from within the organization. However, what they easily fail to realize is that the cost of hiring an amateur can far exceed the expense of investing in a professional sales leader.
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